The Lion and the Mouse

A Kion was awakened from sleep by a Mouse running over his face. Rising up angrily, he caught him and was about to kill him, when the Mouse piteously entreated, saying: â€Å"If you would only spare my life, I would be sure to repay your kindness. † The Lion laughed and let him go. It happened shortly after this that the Lion was caught by some hunters, who bound him by st ropes to the ground. The Mouse, recognizing his roar, came gnawed the rope with his teeth, and set him free, exclaim You ridiculed the idea of my ever being able to help you, expecting to receive from me any repayment of your favor; I now you know that it is possible for even a Mouse to con benefits on a Lion. † In The Lion and the Mouse fable, the audience can not only be young generation, but also old generation. In this specific fable, young generation can get some benefits, such as how to trust other people, how can we let other people trust us, what can the young people do to the old people, and w hat is the importance of having friends. In the other side, the older generation can use this fable to dress their children by showing them how great friends can help them in the difficult or impressments situation. The fable prevent from being seen is that the young people can not only help the old people, but also they can do something valuable to society, such as creating new technology and developing an old system. As people growing up, they tend to think that they are becoming stronger and they could do anything they want, which tend to be wrong. They should use their power to protect their families and help other people. For example, if you go to work out every day to build your muscles, you become a strong man that can carry heavy things or equipment. However, some strong men when they have the right or if someone did something bad and he did not mean to, they would hurt him and sometime they would kill him. The idea is really oblivious, which is the people are in this life is to help each other, that’s mean the Vulnerable people can help the people who have the power is one way or the other, so the people who has power should not hurt Vulnerable people because you may need their help in the future.

A Leadership Journey

A LEADERSHIP JOURNEY. Created by SHARATH KUMAR Abstract The paper records the evolution of the author’s thinking on leadership through the course of his work involvement. Leadership is viewed as a dynamic process which consists formal and informal roles. The process is introduced as an individual recognizes opportunities and urged to answer back to evolving patterns and pledge action to enable positive change. The dynamics between formal and informal leadership structures and leadership as a state of mind are conferred.The following paper shows a reflection on my personal journey and growing understanding of leadership based on my work experience. As I look back in time, I identify that most of my current interest in leadership and complexity has evolved. This paper archives the development of my view about leadership. Stages in the Journey Over my career I have experienced various milestones that have shaped and inclined my perspectives on leadership. Vitally I have witnessed my role as a leader as one who pronounces and puts into action a vision that inspires others to join in to an extent at least.Along the way, the instability of resistance to that vision that has been the extreme influence on restricting my focus and ideology about leadership, as I’ve fought to overcome obstacles. Now I leadership as a dynamical distributed process among performers. I believe I have inculcated an informal methodology similar to grounded theory, as I take in information on the area concerned, formulate a theory and then test and modify that theory actively. There have been crowning events that have shaped my perspectives about leadership.I evoke the poignant enthusiasm of joining the company. I had been employed as Assistant Chief Information Officer multinational company. My position in the company in my opinion was a dream job – aiding in devising a long-term strategy for the growth of the business unit from a process and technology perspective. I ins tantly noted operational issues and developed suggestions to address them. Although, my dream was shattered as I soon I was made to realize my position and the inclination of the management team to clinch new ideas were not necessary. Organization as OrganismMy first day at work struck by the oppression of meetings absorbed so much time there was no time left to do work. Employees were exasperated because they had no access to their managers for direction. Projects were not being completed in a time due to the perspective experts needed on them were unavailable due to other bookings. Organizational beliefs about alliance needed key employees that were patrons to a project indulge in discussion and decision making. Still, decision making was a tremendously slow process as it lacked clarity as to who had the decision making authority.A group would discuss the issue because one key person was not present (being double booked in another meeting) hence, the decisions were not finalized. Line of meetings being unresolved was common. Although I was brought into a company as a change agent tasked to bring strategic change to the business unit, I realized that it was not truly the case. Interest in change was driven by the instantaneous short term demands of particular clients, executives. At this point I managed to gather a team responsible for coordinating technology linked projects.After extensive talks with my head, the team that reported to me was handed over to someone else, and I was to report to this new head as an independent contributor. This change was an extremely difficult period for me, yet important in shaping my views of leadership. This was a period where deep reflection on my sense of identity, my values, and sense of personal integrity was brought out. I interpreted this change as the system. I will speak more about what I learnt of the change in a later section. A new major acquisition had just been signed and the focus had shifted from long-term st rategy to short term integration.After six months in the position, I moved out of the business unit to work with a larger parent company. My favorite definition of leadership relics Sun Tzu in the Art of War: â€Å"The way [of leadership] means inducing the people to have the same aim as the leadership, so that they will share death and share life, without fear of danger† (Sun Tzu, 2005, p. 43). The definition recognizes the collaborative dynamic that leader and follower share– both share the benefits and risks in its pursuit. Moreover, Senge’s work presented me to systems thinking and understanding the unified wholeness of organizations.This view was reinforced by my study of Neurolinguistic Programming and Neuro-Semantics, understanding human communications and the way in which we learn to construct our mental maps of the area. I saw conscious decisions to be freeing and challenging at the same time. This commitment was a challenging as I began to explore the process of leadership outside the hierarchical power structure that could command action by positional authority. Now as an independent contributor I found myself able to lead freely in a variety of ways, highlighting the need of influence in the contexts that I was called for.I mentally stepped back from the situation and took a look at the business, it’s internal and external stakeholders. I would foresee the recede and flow of people as they enthused about their work, the processes of numerous departments that enabled this organism to be effective. I also realized that minor issues evolved into major problems. I witnessed that an aspect of leadership is to distinguish this ebb and drift of the organization and identify the systemic pain points – soon enough so that adequate time is available to resolve the pain points.Often key issues remain intact solely because the situations have not reached the pain point to seize adequate attention. Partly it appeared to be an issue of prioritization; partly a problem of prevailing beliefs within the culture that impacts what employees attend to. A fundamental belief I have about leadership is that the leader is one who recognizes a potential future and asserts in motion actions that move those involved. Disequilibrium Disequilibrium is a vital situation in the dynamics of an organization, point at which the possibility for self-excelling construction of novel approaches to specific challenges to occur.The pressures associated with disequilibrium is the point when pain thresholds reach a important point that gives an organization to be receptive to emerging possibilities. Although, there are differences in the role that leadership plays in such situations. I was one of the senior employees called to speak to the other employees after the declaration that the company was to be closed. After weeks of discussions of the positive doles of the merger, one hundred and fifty people were told of losing their jobs (a third of them, the very day! I bid everyone to come together, acknowledged that there had been a death in the family and we knew where we all stood. Also, I was able to distribute a booklet to each employee on tackling with consequences of a merger. I had prepared these booklets without awareness of what the outcome of the merger would be. After discussions with the employees post meeting, I got validation for the value of the confab in bringing about a collective sense of acceptance to the veracity we faced. They also agreed that the booklet carried a tangible sense of being cared for in the development.There is a paradoxical dynamic to disequilibrium states. A disequilibrium state can although have the inverse effect occasioning in a resistance to transformation. In my understanding, the test of leadership is the capacity to anticipate and influence change afore the state of disequilibrium becomes serious. My sense of obscurity assisted as a motivator to securing the â€Å"me rger transition† booklets prior to the settlement of the merger (It was intuited that the result may not be as favorable as had formerly been voiced by management).As organizations operate as complex adaptive systems, the dynamics leading to disequilibrium usually exist as symptoms which could be observed and responded before the problem becomes serious. In this context, the process of (proactive) leadership shows self-regulating effect in the organization by permitting the process of self-transcending structure. Leadership as a Process Concluded by my experiences I see leadership as an ongoing process that befalls in human organizations through the interplay of formal and informal relationships. Leadership as a process is personified by actors who respond to a situation.Therefore, the manager should be able to carry more complex thinking to issues that a subordinate may encounter, and bring value to understanding the work. Similarly, the subordinate is responsible for sharing visions about the work with his/her manager who can pass on the developments and insights further up the hierarchy. Whatever skills I may have in endorsing leadership may be totaled by ineffective structure in the system. In fact, I point the lack of an obligatory organizational structure as one if not the major inhibitions to organizational ineffectiveness within my work environment.Leadership as a State of Mind To finish, I have come to see leadership as a state of mind. This lures originally from the work of Robert Quinn (2004), which recommends that there are certain states that act as attractors for the performer to take action that can be viewed as leadership in a particular setting. The Fundamental State of Leadership (FSL) generates the internal context that motivates the performer to respond and is replicated in interrelated attitudes, which Quinn gaps with opposing attitudes reflecting the â€Å"normal state. The FSL serves two functions: mainly by creating an attractor that boosts active behavior that aids the greater betterment of the organization. Second it gives way for the performer to be more aware of his/her perceptions and arrays of behavior. In the year of my tenure with my employer, I was aware of the requirement for a Customer Relationship Management (CRM) system to be able to serve the organization and needs of its customers efficiently. My suggestions met substantial confrontation with management as an earlier attempt to put in a CRM system had been unsuccessful.I was determined in expressing this requisite – to the point that my manager expressed that if I brought the matter up again I would be left out from management meetings. And then came the day when he wanted a current clients list and found out that our current systems could not yield an accurate list. All of a sudden putting in a new system became a primacy- months after the actual recommendation. In an akin manner, as I transitioned to a role in the parent company, I p iloted a research, which headed me to an awareness of the important of e-business and germaneness for the growth of the company.I became a fervent advocate of e-business and presented several proposals to senior executives. But, my recommendations were not incorporated, mainly because senior executives did not trust that it was a feasible tool within the industry. Atypically, a few months later there is renewed concern in expanding e-business for the company. These situations reinforced for me a primary norm that the process of leadership is introduced as an actor who recognizes a specific need and makes an effort to take action, even in times of obstacles.This shows an alignment with the core defiance described in the FSL. I end with a case study where I intentionally experienced the FSL in exercising leadership. I took part in a voluntary cross-functional team looking to enhance employee work experience. With gas prices on the hike, there was a strong curiosity in developing a str ategy for telecommuting. Numerous solutions were suggested and were instantly shot down by the representative from IT as either being too expensive, too time consuming for the IT staffs, or too risky from a company’s security.I do not terminate the importance and connotation of formal leadership structures, rather I am noting that leadership fundamentally functions as an internal response to attractors that allow self-transcending construction as an answer to a perceived reality. Inside the organizations, the interplay of actors captivating action to lead in formal or informal capabilities is dynamic and complex and outside the scope of this discussion. Note that this portrayal is not intended to reflect deleteriously on the behavior of the IT representative.As an entity caught in the webs of loftier meaning – synchronization of the myriad of service appeals from multiple functional departments with partial resources in staff and dollars can impart a mindset that by a specific technology that had not been discussed. Despite obvious resistance from IT to propose a solution, I decide on doing my own research and found that a technology that had been conversed seemed to offer a sensible compromise on low cost, minimal IT backing, and strong enterprise security. I went back to the board with a bid to pursue this option.This was not a job that was part of my normal work assignment, and also I could have drop the idea. Yet the internal states that fixated on serving the greater good, and sighting the opportunity that this solution could deliver served as an attractor to endure through the resistance and eventually lead to a successful outcome. Had I opted to stay within my comfort zone, the new process and organizational dynamics would not have been developed. I’ve gratified on a number of aspects of the leadership process, which I have garnered through my work experience.In summary, I have emanated to see leadership as a dynamic process that en sues in human organizations as actors identify emerging possibilities and elect to take action. The inclination to do so is sturdily related to the actor’s internal states, and engagement of the Fundamental State of Leadership. Lastly, the efficiency of the actor may be wedged by the actor’s sphere of influence and by the actors’ formal or informal eminence and authority to act, and organizational willingness to embrace the transformation. I aspire to further develop these understandings as I linger my graduate studies.REFERENCES Goldstein, J. A. (2007). A New Model of Emergence and its Leadership Implications. In Complex Systems Leadership Theory, Exploring Organizational Complexity (Vol. 1). Mansfield, MA: ISCE Publishing. Jaques, E. (1989). Requisite Organization: A Total System for Effective Managerial Organization and Managerial Leadership for the 21st Century : Amended (2nd ed. , p. 288). Baltimore: Cason Hall & Co Pub. McGhee, G. , Marland, G. R. , & Atki nson, J. (2007). Grounded theory research: literature reviewing and reflexivity. Journal of Advanced Nursing, 60(3), 334-342. doi: 10. 1111/j. 365- 2648. 2007. 04436. Senge, P. M. , Kleiner, A. , Roberts, C. , Ross, R. , & Smith, B. (1994). The Fifth Discipline Fieldbook (1st ed. , p. 608). New York: Doubleday Business. Senge, P. M. , Kleiner, A. , Roberts, C. , Roth, G. , Ross, R. , & Smith, B. (1999). The Dance of Change: The Challenges to Sustaining Momentum in Learning Organizations (1st ed. , p. 224). New York: Doubleday Business. Tzu, S. (2005). Trans. Cleary, T. The Art of War (p. 224). Boston: Shambhala. Quinn, R. E. (2004). Building the Bridge As You Walk On It: A Guide for Leading Change. San Francisco: Jossey-Bass.

Johari Window

OB2 – Case Study on Johari Window THE CHANGE AGENT Shweta is the marketing department manager of J&K enterprises. She has noticed that her staff seems to be pulling in separate directions and some members have trouble cooperating with others. She feels team building will help her department function in a more positive and productive way. Shweta interviews several OD consultants to find the change agent she thinks will be right for what she needs. Shweta decides on Kartik, an organization development consultant that best answered the question, â€Å"How will this change agent build a group into a team? Kartik meets with Shweta to discuss the problems. Kartik and Shweta discuss the problem as Shweta sees it. They discuss specific questions to ask and data that will be collected from interviews with team members. Kartik interviews Shweta's staff and immediately a number of issues surface that appear counterproductive to effective functioning. Lack of communication is identified as the most serious problem, and many of the other major issues are a direct result of the communication breakdown.Kartik reports the general findings back to Shweta without mentioning any names. After discussing the problem and possible ways to solve it, they decided on the two-day team building retreat. The goal of the retreat is to get the group to work through the issues that are causing the biggest problems. Kartik’s idea about how to approach the retreat is: We will adopt THE GROUP MOTIVATION EXERCISE model. It is quite like looking at the positives of self ; others and not look at the negatives at all.The purpose is to build on the positives and do not discuss negatives as they already have issues against each other. Let them write the name of their ideal colleague stating the qualities because of which they admire him/her. Then they should write their own qualities on a second sheet of paper. Lastly they should make groups and discuss their observations. Using the Joh ari Window model, what do you think are the benefits Kartik’s approach? Which panes will be highlighted?

Action learning review - work design Essay Example | Topics and Well Written Essays - 2000 words

Action learning review - work design - Essay Example Considering personal objectives, work design should allow employees to find a sense of fulfillment and potential in their job. There should be particular attention given to employee perceptions regarding autonomy and the challenges of such an environmentAs a socio-technical system, work design is critical in the consideration of the human factors in the workplace. The objective is to be able to create an environment were workers can achieve job satisfaction, efficiency, effectivity and be able to have access to channels for the resolution of problems. In a company that operates on flexible hours and remotely, it is important to create work designs that can be accessed 24/7. At the same time, communication and resolution of policies and issues alike must be done in real time and promptly. At the same time, there should be consideration for security, privacy and sensitivity of programs to circumvent ant limitations that may develop from the nature or structure of the organization. It w as only recently, around in the early part of the 20th century that the value of human resources was given its much and due importance in the organization. Research had shown that employee commitment and satisfaction are highly correlated and this coincides with their intrinsic motivation to work and stick with the organization through its up and downs. Employees are willing to go beyond their call of duty if they have a high job commitment (Bartol & Martin, 1998). There is evidence that work designs are up to par: job satisfaction is high, there is low staff turnover and many employees have been with the company for more than two years which suggests employee commitment. In small organizations such as the one I am working in, the individual efforts are even higher in magnitude. The objectives for the design are to be able to endure that every employee will be given the opportunity and the capability to contribute fully to the company. This will be done by ensuring that work scenarios meet both the corporate and personal objectives, contribute to improving services and enhance effectivity and efficiency of processes and resources (Managing People & Organisations [MOP], 2007, p. 5). Corporate and Personal Objectives The company is in an industry that is competitive and technology oriented. Both of these factors emphasize the need to be responsive and sensitive to developments and trends not only in our main medium, online communications, but also to social trends and demographics. Therefore, the company must be able to have employees who will provide these competencies to develop. Considering this corporate objectives, the work design should afford employees the ability to deliver these needs to company (Niebel & Freivalds, 2002). At the same time, the design should be able to help the company ensure that employees reflect these needs in their work through their innovativeness and ability to deliver collaterals that support client requirements. Considering personal objectives, work design should allow employees to find a sense of fulfillment and potential in their job. There should be particular attention given to employee perceptions regarding autonomy and the challenges of such an environment (Mischel, 1968). The degree of autonomy viewed in a small organization like this is more than compared to a traditional and highly hierarchical management. The problem with too much autonomy could lead to the team inability to work cohesively with other members of the organization (Niebel & Freivalds 2002). Products and Services The company should consider the opinion of Rothwell and Sullivan (2005) who assert the value of non-traditional set ups. This can be particularly to our organization where employees work remotely and independently. In turn, there is an expected variance in the product and service development. Consider schedules alone: in a traditional set-up, people work on relatively the same schedules. In the company, since work is relatively more independent, this may not be a given condition. Therefore, there is less communication regarding products and services particularly on the evaluation phases. Clients will consider status, security, comfort and quality to be the essential

Is 'Maurice' a hopelessly flawed text, or a thoughtful adaptation of Essay

Is 'Maurice' a hopelessly flawed text, or a thoughtful adaptation of the novel form to the subject matter and a strong intervention in debates of the time - Essay Example Forster’s autobiographical parallels with Maurice has fuelled debate as to whether the novel was significant as â€Å"a strong intervention in debates of the time† or alternatively a â€Å"hopelessly flawed† text. It is submitted at the outset that neither dogmatic view is entirely authoritative regarding the significance of Maurice and this analysis explore the premise that perhaps the flaws associated with Maurice were a necessary evil in presenting E.M. Forester’s gay ideology. Forster’s self proclaimed significance of the novel as a symbol of the future is juxtaposed with Maurice reflecting on the past4. In the â€Å"Terminal note† to the novel, Forster asserts that Maurice’s escape with his lover in the ending â€Å"belongs to an England where it was still possible to get lost. It belongs to the last moment of the greenwood.†5 The juxtaposition is further highlighted by the fact that whilst Maurice is set in Georgian England, the lovers apparently disappear to an England of the past, however the irony here is that they escape to an escape that was not possible in 19136. Forster justified this on the basis that a happy ending was imperative, â€Å"I was determined that in fiction anyway two men should fall in love and remain in it for the ever and ever that fiction allows, because in this sense Maurice and Alec still roam the greenwood.7† However, searching for a world of the past and waiting for â€Å"a happier year† was not realistically possible and therefore â€Å"Maurice and Alec inhabit a novel twisted in the grip of time8†. As such, it has been argued that these contradictions are Maurice’s flaws, leading some commentators to assert that â€Å"they result from self-hatred and indecision, from escapism and self-indulgence and have therefore disappointed readers of all kinds9†. Conversely, this literal interpretation of Forster’s â€Å"flawed† narrative can

African americans and the military during WW2 Essay

African americans and the military during WW2 - Essay Example They nurtured great expectations due to their excellent work and war records they possessed. This hope had been carried further as President Wilson declared that the war was being fought â€Å"to make the world safe for democracy†.(President Wilson, World War I) African American soldiers as well as the civilians always recollected or remembered their painful experiences of World War I. They had endured discrimination and segregation in almost all areas and they were not willing to accept these factors once again. So they started raising their voices in protest for which they had to undergo severe punishment in lieu of their attitude. Their hopes and aspirations were dashed to the ground when after the war; discriminatory feelings began to grow against them in leaps and bounds. The Ku Klux Klan was once again revived and gained the support of other anti- African American groups. The Blacks suffered horrendous discrimination and riots and attacks left thousands homeless. Many of the Black writers interviewed some of the black American slaves and received a first hand report of the atrocities meted out to them. Due to segregation of the Black Americans discontentment and the need to take revenge brewed among them. Many organizational groups such as the Brotherhood of Sleeping Car Porters, the NAACP and the National Urban League tried very hard to put an end to segregation of the Black Americans and the discrimination shown to them, but all the efforts undertaken were slow and laborious. The NAACP also worked towards obtaining voting rights and tried hard to dismantle discrimination and segregation by moving the court. They also strived hard to gain laws that were beneficial to the suffering African Americans. The â€Å"Jim Crow† laws that were mandated discriminated Blacks to have separate facilities for worship, housing, travel, schooling, lodging, eating and drinking and all other aspects of

History Essay Example | Topics and Well Written Essays - 500 words - 35

History - Essay Example Religious Concepts: The religious concepts of this region are also very unique as compared to the rest of the world. This is again due to the lack of access to this region from foreign powers. The main ancient religion in this area was Shangdi. This was the worship of one Supreme Being or power known as heaven or god. Other religions such as Confucianism and Taoism were developed later. Culture: The highlight of this region’s culture is their association of philosophy and religion. The Chinese culture is inspired by Confucianism, with calligraphy being their most prominent art from. Development of Political, Economic and Social Organizations: The development of an economic organization can be detected to more than a thousand years in this region. The political organization however is still new and is marked by the recent communist ideology of China which dominates this region geographically. Religious Concepts: The two main religions of the region are Hinduism and Islam. Hinduism is practiced mostly in the subcontinent. As a culture this region has always shown close association to religion. Culture: The culture of this region is rich with art, poetry and architecture. This region has produced some phenomenal poets like Mirza Ghalib. The art and poetry of this region is reflected strongly in the local religion Hinduism. Development of Political, Economic and Social Organizations: Due to a very long occupation by Britain, the region has not yet developed in terms of social or political organization and therefore is in the initial stages of development. Some progress has been shown both in economic and political organization by

Casino Industry Article Example | Topics and Well Written Essays - 1500 words

Casino Industry - Article Example The letters-to-the-editor column may support this with expressions of disappointments by long-time Las Vegas visitors about their business losing importance to gamers.The bad economy may lead to new international jurisdictions, Mr. Loveman opined. To care for an established customer rather than to attract a new one is also one less expensive option. Mr. T.J. Matthews, International Game Technology Chairman and CEO, said that adapting new slot technology is a resultant option for his company after the failure of several casino projects. From firs-time reading of this article, it seems that the author has written it very hurriedly. The language is poor and with loaded sentences and word use. Though clear, the author's viewpoint remains obscure due to the poor quality of language. For instances, he write - "The faster it adapts to the new economic climate -- and the end of "who cares" easy credit -- the better" and "Looser credit in Bucharest We'll see." The text is full of rhetoric devices; and he has used much material spoken by other people, mainly Mr. Loveman. This is apparent with the word uses of "drunken sailors", "arms race"; along with his own word use like "state of the Industry" and "grass is greener." The use of quotations is widely seen, sometimes mixed with own style; Mr. Loveman and Mr. Matthew have been quoted largely. The overall strength of argument is not powerful. There are evidences of obstacles to critical thinking. The author talks about the emergence of new international jurisdiction opposed to the traditional values through the idiom "grass is greener." Sometimes, the use of taunting language is observed; for example "Old values -- including the avoidance of crippling debt loads -- now reassert themselves." The structure of the article is very weak with an abrupt conclusion with "Imagine that." Despite being in accordance with ideas of the quoted people, the central evidentiary claims by the authors seem imaginary. The thinking about new international jurisdiction seems plausible, and is, maybe, away from central reasoning of Mr. Loveman and Mr. Matthew. Part III: Another reason to worry and one more area detected by the current ongoing global economic crisis - the casino industry is on the target with the people worrying about its current status with future scenario. The world's largest casino company Harrah's EntertainmentInc. has come forward with the fact, stated by theChairman and CEO, Mr.Loveman, thatit is the "overindulgence" in money spending. Other executives of the top casino companies do seem agreeing with Mr. Loveman when they say this business is not goingto remain in a same manner for coming years; because casino owners are shifting the focus to other available properties. This is a natural human tendency needing no explanation. He opined that the industry requires a kind of acceptance to the notion that every project is not a good project keeping in mind a money figure such as $1 billion. As per him the competitors and other businesses along with Harrah's need to change the work style especially considering the financial matters with future professional perspective. He described the competition among the professionals as very tough which might have to deescalate. For financial matters he thinks about a significant change

Havisham Essay Example | Topics and Well Written Essays - 500 words

Havisham - Essay Example After things went sour with her marriage, she resulted to mere wish and prayer that her dear would die. â€Å"Not a day since then, I haven’t wished him dead† (Duffy web). The word â€Å"dead† represents dark imagery of Havisham’s desire to revenge her husband’s betrayal. Havisham also turns into prayer closing her eyes so tight making them sink inside and become like green pebble. In addition, she holds her hands so tightly together in prayer that they have formed sinews the size of a rope, which she virtualizes using to strangle her lover. Ropes on the back of my hands is metaphorical representing old age in that Havisham has allowed herself to stay with the grieve, anger, and poor emotions for many years, which has left her ageing. Havisham is responsible for her own misery in that she chooses to concentrate in the betrayal from her lover in a way that day in day out. She refuses to shower but remain in her stinking wedding dress considering kill ing her lover as a way of revenge. Reading this poem leaves the audience sympathizing with Havisham. Her character represents famous people in her society who make decisions in life with great expectations, only to get disappoints from those they trust. Havisham calls her lover sweetheart and then a bastard portraying love and hatred. All she thinks of all day is to strangle, bite, bang, or stab her former lover. Bearing in mind Havisham former position in the society, it is inevitable to sympathise with the extent of her sinking. Use of the first person in the poem helps the audience to identify with the suffering. That is, the suffering could beget anyone in the society regardless of the status. A woman with class of her own previously and now cannot even shower? Havisham’s body stinks, her wedding dress that she will not change yellowing with dirt. Havisham seems helpless, lost, and overtaken by confusion. She does not even

Economic growth is one of the macroeconomic objectives of the Essay

Economic growth is one of the macroeconomic objectives of the Australian government . Outline the problems that arise in measuring economic growth - Essay Example It also fails to consider the externalities that may be negative like those caused by pollution as well as depletion of resources. (tradingeconomics.com, 2011) Globally, the process by which the wealth of a nation is determined or poverty is a complex task since there lies a predicament while trying to obtain compatible type of data. Different nations may be having different data types and thus, comparison in performance fails to be objective at the end. GDP as mentioned earlier is the method that is mostly used in the world to measure a country’s growth and Australia has followed this method as utilized by United Nations. This GDP method does not consider the incomes that come from corporations and individuals. This is especially if these incomes come from foreign sources and this approach further shows the weakness of measuring the growth of a nation. The alternative method, (just to mention), that was usually used to measure an economy’s growth and that was applied universally in the world was GNI. The difference arises where GNI considers income from outside the country while GDP does not. (Kendall, 2010

Professional development plan for a teacher Assignment

Professional development plan for a teacher - Assignment Example This research will begin with the statement that teaching is a complex profession that needs teachers to incorporate both the technological innovation and the art of their art in order to impact studies. However, the people involved in the profession like teachers at times fail to see the complexity hence implemented; the arts have little or no effect. Therefore, technological innovation of teaching demands to know studying theory and how the brain functions. The art of teaching needs teachers to synthesize content, procedure, products, and environmental resources to create engaging studying actions that enhance the success of diverse students. Moreover, teachers must perfect the art and technological innovation of teaching in a world that is recognized by rapid change increased social variety and significant progression and application of information. Such a world needs educational institutions to enhance what is certified, how it is certified, the stage to which students know what is certified, and the components required to coming back up studying among employees and students. According to Sousa & Tomlinson, the Professional Growth and Performance Plan explain a procedure that awards differences among teachers, encourages beneficial change, and provides concrete support for enhancing studying and teaching. Teachers and administrators perform together to evaluation performance on requirements, talk about ways to enhance studying and teaching, and identify professional growth goals... Purpose five and the actions particular that support this goal has been designed for those educators who’s Expert Growth Activities/Plans involves helping other teachers develop professionally (Sousa & Tomlinson, 2011). Some of the places my goals will concentrate on include: 1. Mindset, learning environment and differentiation 2. Curriculum and differentiation 3. Assessment and differentiation 4. Student readiness and differentiation 5. Student interest and differentiation 6. Student learning profile and differentiation 7. Managing a differentiated classroom The general activities I will engage in to realize my goals and develop professionally include: 1. I will enhance my teaching abilities to be able to better support special needs students by staying current with new educational methods through professional development in-services, classes and alternatives. 2. I will support and help teacher entry season teachers to help them become effective unique information teachers by guidance and referring to my information, teaching methods and components used dealing with special needs students. 3. I will obtain the information required to gather information, create components and put into place personalized studying /behavior programs that are appropriate for personal autistic children by dealing with the school system autism specialist and by getting element autism classes. 4. I will enhance my abilities in teaching students so they can enhance higher student studying by getting my Experts Degree in Curriculum Development. 5. I will obtain several methods to enhance and indicate upon my group place teaching to be able to become a

Heroin Essay Example for Free

Heroin Essay Heroin is a highly addictive analgesic drug. Heroin, which is a popular choice of drug in America, is not a new drug that magically popped up in the late 1960’s. In the mid 1800’s opium was a popular drug. Opium was brought to the country by Chinese immigrants who came here to work on railroads. In the old west alcoholism as a big problem and opium was promoted as a cure for alcoholism. Before it was illegal opium was developed as a pain killer in 1810. â€Å"It was considered a wonder drug because it eliminated severe pain associated with medical operations or traumatic injuries†. Heroin became popular in 1930’s and 1940s and then through the Beatnik subculture of the 1950s. During this period the major supply of heroin entering the U. S. Heinrichr Drese, a German physician, discovered heroin in 1895. He mixed acetyls with morphine, and thus, heroin was created. â€Å"Heroine is made in several different ways but they all come back to a single base- Morphine. Morphine comes from Opium, the resinous substance found inside the fruit of the opium poppy. Once the opium is harvested, its three main alkaloids (alkaloids are basically a biochemical found in plants) are separated into:Morphine, Codeine, Thebaine. Morphine and Codeine are the only two alkaloids which can be converted into Heroin. Thebaine is the base for bupenephrine which is a very strong narcotic pharmacologically and is mostly used in the treatment of opiate/opiod addiction. † Heroin has several different kinds of appearances. The purest heroin is a white powder but unlike cocaine it does not have a crystalline structure visible to the human eye; it looks more like powdered milk. The most commonly heroin in the U. S. is brown heroin. The lowest grade of heroin is Tar. It’s called Tar heroin because it looks like black tar. Usually a powder containing heroin (diacetylmorphine) hydrochloride and some kind of filler. This can be snorted or injected, sometimes it is heated on foil to create vapors to inhale, rarely it is eaten. Black tar or tar heroin is a less refined form of heroin hydrochloride that is sticky like opium. You can smoke heroin or inject it subcutanously (under the skin) or intravenously (into a vein). r ingest it (sniff it) or go out on a limb simply eat it (lessened effects). Heroin effects the central nervous system by depressing it. Heroin depresses nerve transmission in sensory pathways of the spinal cord and brain that signal pain. This explains why heroin is such an effective pain killer. Heroin also inhibits brain centers controlling coughing, and breathing. â€Å"First-time or infrequent users often experience nausea and vomiting after injecting heroin intravenously. † a heroin addict experiences a physical addiction to the drug. The addict needs to continue taking it to ward off withdrawal symptoms, including dysphoria (a combination of anxiety, depression and feeling restless), insomnia, muscle aches and diarrhea . Heroin affects our society because It causes first time users to become addicts, also it troubles/interfere with the nervous system. The Gender that uses heroin the most are males and the race that uses it the most are Hispanics. Heroin affects the central nervous system by depressing it. Heroin depresses nerve transmission in sensory pathways of the spinal cord and brain that signal pain. This explains why heroin is such an effective pain killer. Heroin also inhibits brain centers controlling coughing, and breathing. Shortly after using, a feeling of euphoria will come over users, in which they have a warm flushing of the skin, a dry mouth and the feeling of having heavy arms and legs. After the initial rush, users will go into an alternately wakeful and drowsy state sometimes called on the nod. Because heroin suppresses the central nervous system, the user experiences cloudy mental function. Users will begin to breathe at a slower rate and their breathing can reach a point of respiratory failure. Physical ways heroin can affect you: It slows down your heart beat breathing rate. The depth of your breathing becomes shallower. It slows down the movement in the Gastro-intestinal tract causing, Nausea vomiting, Constipation, Dry sticky mouth, Heroin decreases muscle tone strength resulting in, Slurred speech Sluggish movements, Delayed reactions response, a heavy sensation in arms legs, Lack of energy coordination. Heroin can affect you mentally by: Heroin causes confusion clouds your thought processes, You make irrational decisions. It alters your perception of reality, Emotional growth becomes arrested, It suppresses emotions, Heroin causes depression and lack of motivation, It gives you a false sense of detachment from reality the pain it may cause, You have a false sense of ‘normality’  Heroin can cause permanent brain damage involving: Learning short term memory, Emotional growth maturity, Decision making problem solving, Speech. The affects if heroin is used regularly: You develop a greater tolerance to all opiates , You become physically mentally dependent on heroin (or addicted) , Chemical imbalances in the brain affect your moods emotions, A depletion in the production of brain endorphin levels makes you depressed,Your body stops producing its own naturally occurring endorphins

Interpersonal communication Essay

Interpersonal communication Essay   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Interpersonal communication is defined as the interaction between two or more individuals. Where this is the case, the tendency for conflicts to take place is almost inevitable. This is because most people do not have the same opinions, needs and/or mindsets. The effects of conflicts can be disruptive to relationships. However, if handled well, conflicts can contribute positively by improving understanding and tolerance among people, as well as strengthening the bonds between them. Thus, the style that one employs in expressing and managing interpersonal conflicts plays a crucial role in maintaining and improving the quality of communication in his/her relationship.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The movie Parenthood features several conflicts between its characters. The nature of conflicts varies, as well as the style characters adopt in reacting to and resolving conflicts which arise. Gill and Karen, the main characters of the movie, often face disagreements like every married couple does. However, the greatest argument between them arises when Gill comes home angry after quitting his job one day and having Karen inform him that she is pregnant. Being in an easily irritable state at that time, Karens pregnancy did not bring joy to him. Instead, he reacts to her negatively, making her feel as if he did not want the baby. This created a disconfirming communication climate between them. Karen feels that she is underappreciated and the defensive mechanism in her is activated. They begin arguing about the severity of each others lost because of the unexpected baby. They both react to the situation with direct aggressio n; verbally attacking and insulting the other partys position. As a result, the issue was not resolved but amplified.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In actual fact, the impact of the conflict could have been reduced if a different style of expression was used. For example, having known that Gill had just lost his job and was in a foul mood, Karen could choose to withhold the news of her pregnancy until later when Gills emotional turbulence has settled. This non-assertive style may be more appropriate in view of the situation at hand. Also, she could be more supportive and understanding towards his decision. According to Jack Gibb, empathy contributes greatly to a positive relational climate. Being able to accept anothers feelings and putting oneself in their place would make them feel valued and cared about. This encourages them to open up to the other party, making communication much more effective.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  However, non-assertion should only be used sparingly because it does not go to the root of the problem. In order to achieve a satisfying resolution, Gill and Karen should discuss the issue later in a calm and peaceful manner, adopting the assertive style of communication. They should allow each other to express their thoughts and feelings directly about the issue and then coming up with a win-win solution. Both parties should respect each other and their discussion should be problem oriented- finding a way in which both parties needs are satisfied and working out some arrangement which makes everyone feel like a winner (Adler, 2003, p.229).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Another instance of conflict also occurs between Suzan, Gills sister, and her husband, Nathan. Their problem revolves around the upbringing style of their daughter, Patty. Nathan insists that Patty should be given strict education in all aspects, despite her young age, in order for her full potential to be utilised. Suzan, on the other hand, feels that her daughter should be given a normal childhood. Besides that, she also feels that her husband is being too uptight and controlling, always behaving as if he knows best. This is seen when Nathan insists that they should only have one child despite Suzans attempt to re-discuss the issue with him. However, instead of confronting the problem, Suzan chooses to be passive aggressive. She pretends to put up with his practices such as power-eating but secretly chows down sweets and chocolates as a symbol of anger and discontent. Eventually, her approach no longer calms her anger and she finally tells Nathan that she is leaving him.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  There are several factors which contribute to the aggravation of their conflict. Primarily, Nathans controlling and always certain behavior often causes Suzan to feel that her opinions and feelings are unimportant. He often imposes his way of life on her with little regard to her needs. In addition to that, he also rarely accepts and acknowledges her suggestions and ideas. For instance, when Suzan tells him that Patty should be allowed to behave more like a normal child instead of constantly being strictly guided, he ridicules her frustration and rejects her concern. In another context, Suzans method of handling her unhappiness- passive aggression- is also not an effective manner. It not only does not allow Nathan to know his mistakes, it creates an illusion which shows as if she is happy with her situation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The resolution of the conflict, as seen in the ending of the movie, was when Nathan finally realises his fault after having Suzan leave him. This indirect communication used by Suzan is nonetheless effective, even though there could be a possibility of Nathan misinterpreting her intentions. Her extreme measures lead Nathan to re-evaluate his behavior and discover that his methods in handling their relationship are inappropriate. Finally, he apologises to her sincerely and receives her forgiveness. Since then, his behavior changes for the better and their relationship becomes stronger.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Aside from marital conflicts, there are also conflicts between parent and child in the movie. For example, the relationship between Gill and his son, Kevin. Kevin is a very sensitive and emotional child. As a result, Gill has to be extra careful in handling him. Conflicts often arise when Kevin becomes upset by something trivial. For example, when Kevin thinks of himself as being abnormal because he was seeing a psychiatrist, Gill has to comfort and ensure him that things were alright. In this situation, Gill adopts an indirect communication approach. He tells Kevin that he was seeing a psychiatrist not because he was sick or abnormal, only more prone to worry than others and that the doctor was there to help him conquer this anxiety. He then shifts Kevins focus from the topic to his upcoming birthday celebration. This lights up Kevins mood and resolves the tension between them. Gills method, in this case, is effective beca use any other method may have irritated Kevin further. Also, as a loving and supportive father, Gill often tries to maintain a confirming communication climate between them. He displays great levels of empathy and equality when interacting with Kevin. He tries to understand his sons needs and emotions instead of dictating them based on his personal experiences. Thus, because of his efforts, the conflicts that arise between them each time is resolved appropriately.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, conflicts will always be prevalent in any interpersonal relationships. Be it between husband and wife, parent and child or friends, conflict is sure to arise because of the unique difference between every individual. It is how people manage and express the conflicts that would determine whether the resolution is satisfying for all parties. Thus, it is crucial that one be able to adopt the proper style in expressing his/her dissatisfaction based on the situation at hand in order to reduce the impact of conflicts and maintain healthy interpersonal relationships. Bibliography: Adler, R.B., Rodman, G. (2003) Understanding Human Communication. New York: Oxford University Press.

Theory Of Reasoned Action

Theory Of Reasoned Action CHAPTER 2 LITERATURE REVIEW 2.0 Introduction This chapter will deals with survey of literature review in the area of online purchase intention and perceived risk and its determinants. This section will discuss the dependent, independent and mediating variables and the relationship among the variables that might influence consumer perceptions of perceived risk towards online purchase intention. Researcher was replicates the framework from the study Factors influencing consumer perceptions of brand trust online by Hong-Youl Ha, 2004 and The influence of prior experience and age on mature consumers perceptions and intentions of internet apparel shopping by Wi-Suk Kwon and Mijeong Noh, 2009. The reason to choose this framework are because, this framework seem like fit with Malaysian culture and tradition. Although researcher was replicate the framework but some changes were made, which is researcher will combine both of the frameworks into one new framework and will test the framework into different setting of place. 2.1 Theory of Reasoned Action (TRA) To make some improvement for the past studies, researcher will apply the Theory of Reasoned Action (TRA) by (Fishbein, 1980) and Theory of Planned Behavior (TPB) by Ajzen in 1991. Theory of Reasoned Action (TRA) by Fishbein, 1980 was developed to explain how a consumer leads to a certain buying behavior, this theory asserts that attitude toward buying and subjective norm are the antecedents of performed behavior. Two antecedents which are (attitude and subjective norm) influence the purchase behavior additively (Ha, 1998). Two important propositions underlying the theory of reasoned action offered by Lutz (1991) are the first one is to predict a purchase behavior, it is necessary to measure a persons attitude toward performing that specific behavior, not only the general attitude toward the object around which the purchasing behavior is. The second one is, in addition to the attitude toward the behavior, TRA includes a second determinant of overt behavior namely the subjective norm (SN). SN is intended to measure the social influences on a persons behavior such as family members or friends and colleagues expectations. Sometimes in some situations expectation o f relevant from others may be a major factor in ultimate behavioral performances and simply not under the attitudinal control of individuals. Another study Lada et al., 2009, claim that according to the TRA, a persons intention is a function of two basic determinants, which are one personal in nature and the other one is reflecting social influence. The personal factor is the individuals positive or negative evaluation when performing the behavior and this factor is termed attitude toward the behavior. The second determinant of intention is the persons perception of the social pressure put on him or her whether to perform or not to perform the behavior in question and this factor is termed subjective norm since it deals with perceived prescriptions, (Ajzen and Fishbein, 1980). According to Ajzen and Fishbein, 1980), attitudes are a function of beliefs when someone believes that performing a given behavior will lead to mostly positive outcomes they may hold a favorable attitude toward performing the behavior, contrary a person who believes that performing the behavior will lead to mostly negative outcomes then they will hold an unfavorable attitude. The beliefs that underlie a persons attitude toward the behavior are termed behavioral beliefs while subjective norm is a function of beliefs that specify individuals or groups to think whether they should or should not perform the behavior and these beliefs which is underlying a persons subjective norm termed as a normative belief. A person who believes that most referents with whom they are motivated more to comply think, that they should perform the behavior will receive social pressure to do so (Lada et al., 2009). 2.2 Theory of Planned Behavior (TPB) The second theory is Theory of Planned Behavior (TPB), which is proposed by Ajzen in 1991 as an extension of the first theory discussed above which is theory of Reasoned Action (TRA) (Fishbein, 1980). (Ajzen and Fishbein, 1980), the TPB has been used by many researchers over the past 20 years and its shown to be able to predict a variety of intentions and behaviors perform by persons. According to Ajzen (1991), a persons action is determined by their behavioral intentions, which in turn are influenced by an attitude toward the behavior and subjective norms as discussed above. (Azjen, 1991), behavioral intentions are factors that capture how people are willing to try to perform a behavior, behavioral intention also the most influential predictor of behavior and its shown that in TPB constructs, intention was a better predictor of behavior. In the TPB, attitude toward the behavior is defined as ones positive or negative feelings about performing a specific behavior and determined through an assessment of ones beliefs regarding the consequences which is arising from ones behavior and an evaluation of the desirability of these consequences. 2.3 Conceptual Definition of Dependent Variable (Online Purchase Intention) It is best to start this study by explaining what an online purchase intention is it in order to give some idea and to dispel some common misconceptions that might occur. Purchase intention can be defined as a plan to purchase a particular goods or services in the future. Purchase intentions is the likelihood that a consumer will buy a particular product in which resulting from the interaction of his or her need for it, attitude towards it and perceptions of it and of course from the company itself which produces the products or services (J. Baker, 1998). This study using definition from (Azjen, 1991), behavioral intentions are factors that capture how people are willing to try to perform a behavior, behavioral intention also the most influential predictor of behavior, intention also was a better predictor of behavior. 2.4 Conceptual definition of Mediating Variable (Perceived Risk) Risks is a part of everyday life and always come as a routine in between us and exist when there is a less than 100 percent probability that things will turn out as someone expected will happen (Baeur, 1967). Risks are different for different persons, according to Martin and Camarero (2008), some people view risk as a their inability to value the quality of the product directly, lack of personal contact with the salesperson, the cost involve of learning on how to use the internet, cost switching different channels, security of payment and personal information. Whilst others, view risk as a (Stone and Gronhaug, 1993) degree of uncertainty about the outcome of an action which might carries the possibility of physical harm or damages. Manzano et al., 2008 offered six dimensions of perceived risk which are security risk, privacy risk, performance risk, time loss risk and social risk. Whilst Beardon and Mason, 1978 proposed different dimensions of perceived risk namely, financial risk, social risk, performance risk, psychological risk and physical risk. Although there are different kind of names or term used but the meaning is quiet same in a context of online shopping. Financial risk or security risk share a same meaning, it can be incurred when customers financial circumstances are damaged because of loss of money in cash or via credit card (March, 2006; Manzano et al., 2008). Social risks come through purchasing process that is perceived to be down-market (March, 2006). Littler and Melanthiou, 2006 found that social risk is concerned with the possibility of attracting unfavorable attention and response from purchasing a particular product. Consumer attitudes to the different methods of purchasing highly depend on their characteristics. Performance risk according to (Littler and Melanthiou, 2006) is concerned with how well the product perform relative to expectations for example, the lack of personal contact with a salesperson prevent the consumer from correctly evaluating the characteristics of the product which in turn decreasing confidence (Ba, 2001) among consumer. It is good if consumer can try out the product they will buy before they make a payment, (Gerrard and Cunningham, 2003) in their study reveal that the opportunity to conduct a trial before make payment provides the necessary confidence to consumers with high perceived performance risk. Whilst March 2006, implies that performance risk is occur when a product does not fulfill its functio n as expected especially services which may take risk time wasted in waiting. Time loss risk happen when consumer incur time costs from using online purchasing, the time of learning how to buy on a certain products, the time to wait for respond or the time for searching process( Littler and Melanthiou, 2006). Physical risk leading with purchases that might include products which are unsafe or will cause physical harm to the user or in services, allow customers to take risks whilst undertaking risky activity such as cycling (March, 2006). The last dimensions of perceived risk are psychological risk, which may be caused by consumers wearing unfashionable clothes, leading to the social risk of not fitting in and in turn will decrease confidence level among consumer. We do not always accurately perceive the threats of risks, accurately understanding and effectively eliminating or limiting risks are part of the survival and safety especially in online industry. Risk management must be an active part of facility marketing manager duties, risk should be well manage to control the financial and personal injury loss from sudden, unforeseen, unusual accident, and intentional torts (Ammon et al., 2004). In summary, for the purpose of this study, perceived risk can be summarize as a degree of uncertainty about the outcome from an action which carries the possibility of physical harm especially in financial and information fraud. Hence, this study assumes customer perceived risks are all the six dimensions discuss above which are, security risk, privacy risk, performance risk, time loss risk and social risk. 2.5 Conceptual definition of Independent Variables 2.5.1 Security Theres a various definition of security, Yoo and Donthu, 2001; Wolfinbarger and Gilly define security as to protecting the user from the risk of fraud and financial loss. According to (Milne et al., 2004), security often breaches of internet transmissions and databases enable the unauthorized use of consumers confidential information from third parties such as, name, address, password, social security and credit card numbers and, often result in identity theft. In reality, the prospect of privacy losses and information misuse in e-commerce settings may offset any convenience, time, and financial savings afforded to consumers thus by providing security for consumers will lead to customer satisfaction and in turn will decrease risk perception among consumers. Unfortunately, security breaches are occurring at a growing rate from time to time. Indeed, Miyazaki and Fernandez (2001) found that internet users highly concerns with regard to online shopping were privacy, system security breaches from third parties in which due to faulty technological security and security breaches in the form of fraudulent online retailer behavior. Security plays a vital role on customer trust and customer satisfaction, thus by providing security to consumers will lead to brand trust and would expect (Mayer et al., 1995) security decrease risk perceptions among consumers. On the other hand, Krisnahmurthy (2001) also found that consumers who experience positive security leads to improvements in the levels of familiarity on the web, accordingly security should affect brand trust as well as decrease risk perceptions. 2.3.2 Privacy Consumers patronizing an online service which requires the regular transmission and remote storage of confidential information may perceive elevated concerns regarding threats to the privacy of their personal and confidential information is very important during online transactions (Mauricio et al., 2007). Privacy refers to protection of personal details implicit or explicit agreement and not to sell or exchange the personal information gathered from consumers during transactions (Yoo and Donthu, 2001; Wolfinbarger and Gilly, 2003). Another definition of privacy from (Parasuraman et al., 2005) is the claim of individualsà ¢Ã¢â€š ¬Ã‚ ¦to determine on when, how, and to what extent information about them is communicated to others. (Caudill and Murphy, 2000; Sheehan and Hoy, 2000) proposed in their studies that consumer concern for information privacy is considered one of the most important issues nowadays. Fried (1998) was one of the earliest modern scholars to evaluate the notion of privacy; he argued that privacy is especially valuable since it allows people to conduct online transactions that result in trust, which would not be possible in the absence of privacy. Caudill and Murphy (2000) argued that both public and private information should be included in the debate regarding privacy since technologies today are making it increasingly easier to move private information into the public domain, which will cause consumers serious concerns regarding their private information. If the private information going into public meaning that, there is no privacy at all and this will cause distrust among customers and will lead to unsatisfied customers. 2.3.3 Brand Name Theres are various definition of brand, one of the definition is proposed by Bennett, 1988 claim that a brand is a name, term, sign, symbol, design, or any combination of these concepts, used to identify the goods and services of a seller. Keller (1998) states that brand name are one of the main factors facilitating the development of brand awareness or familiarity. The more specialized and reputable a brand name is in selling or recognizing the product or service, the more highly will its brand trust be perceived by consumers. Choosing a brand name for a consumer product or service is so critical that some writers argue it is one of the most important marketing management decisions that marketing manager should take highly considerations about choosing a brand name (Landler et al., 1991). A well chosen brand name can provide a customer with a symbolic meaning which assists in both the recognition of the product and the decision-making process (Herbig and Milewicz, 1993), it is also can produce a number of specific advantages including suggesting product benefits (McCarthy and Perault, 1990), contributing to brand identity, simplifying shopping, implying quality (McNeal and Zerren, 1981), evoking feelings of trust, confidence, security, strength, durability, speed, status and exclusivity and at the end of the day can decrease risk perceptions (Shimp, 1993). The more positively the persons perceived the brand, the higher the consumers brand awareness and loyalty, allowing the firm to command larger margins, higher market share, more inelastic consumer response to price increases, less vulnerability to competitive activity, increased marketing communications effectiveness, additional brand extension opportunities and other competitive advantages such as distribution leverage, customer satisfaction and as well as decrease risk perceptions (Keller, 1998). 2.3.4 Word of Mouth Word of mouth (WOM) plays a vital role in consumer behavior because Word of mouth (WOM) would affect purchase and intention to purchase and also experience of other consumers by conveying their consumption experience of others, namely the satisfaction or dissatisfaction after the purchasing process occur. WOM is commonly defined as informal communication about the characteristics of a business, services or a product which occurs between consumers (Westbrook, 1987). Most importantly, WOM also allows consumers to exert both informational and normative influences on the product or service evaluations and purchase intentions to fellow consumers (Bone, 1995; Ward and Reingen, 1990). According to Ha, 2004, WOM has been shown to influence awareness, expectations, perceptions, attitudes, behavioral intentions and behavior towards a product or services. Online shopping consumers will perceive higher purchase risk than that of the traditional shopping since the purchase occurs in virtual space rather than face to face transactions. They will accordingly rely more on WOM information to reduce uncertainty and purchase risk to make decisions (Kim and Song, 2010). According to Assael (1995), since online shopping has higher purchase risk than face to face interactions, (Richins and Shaffer, 1987) consumers carry out WOM action to obtain market information while making buying decision especially consumers who rely more on WOM as they perceive higher risks. Nowadays, there a growing body of evidence that the internet based opinion mechanism influence consumers when making a purchase such as blogs, social network (facebook, myspace, twitter) (Hong, 2006) and this is a new form of word of mouth communication and is known as electronic Word of Mouth (e-WOM). e-WOM is any positive or negative communication among the potential, current or former customers about a product, services or company that is available to public on the internet. Indeed, (Sen, 2008; Sen and Lerman, 2007) claimed that the impact of e-WOM is not as effective as the traditional face to- face word of mouth (WOM). In contrast, Steffes and Burgee (2009) found that the information gained from the e-WOM forum is more influential and beneficial in decision making process rather than speaking with friends in person (WOM). 2.3.5 Good Online Experience Often consumers tend to remember best the last experience they encounter (the recency effect): thus, one positive experience may be sufficient to alter perceptions of more than preceding negative experience, and vice versa (Ha, 2004). Experiences are sometimes confused with services, but experiences are as distinct from services as services also distinct from goods because experiences exist only in the mind of the individual. They are rich with emotional, physical, intellectual, or spiritual sensations created within the consumer during transactions (Kotler et al., 2005). According to Pine and Gilmore (1999), An experience occurs when a company intentionally uses services as the stage, and then goods as props to engage individual customers in a way to create a memorable event that consumer will remember best. The more satisfied the customer with the experience that the web sites offer, the more durable is the relationship among consumer and that particular brand (Buchanan and Gillies, 1990), and the relationship is highly depends on the customers experience, whether positive or negative experience. Experience plays a vital role in trust by making it possible to compare the realities of the firm with customer preconceived expectations. Ganesan (1994) goes further, and views experience as an antecedent to build brand trust among customers which in turn will lead to making purchasing. Usually customers expect Web sites to offer them not just a message, but a positive experience such as, security and privacy, ease of use, web site design and aesthetic elements and interactivity. The ease of use of the web sites is important factor which refers to the layout and design of the web site and the ease of making ones way around it, how the users perceives and interacts with the site, and how easy t o use it (Nielsen, 1999). While (Steur, 1992) covers the web sites design and aesthetic elements as a representation of the web site environments, associated with its formal characteristic such as graphics, colors, images, icons, animated sequences, videos and pop -ups which will influence customer to trust the web site as well as to proceed at the end action which is making purchasing. (Yoo and Donthu, 2001) claim that these elements has contribute to the atmosphere of the web site and are important in evaluating the web site experience. Thus, if the web sites offer all of this experience to customer will lead to customer satisfaction and build brand trust among customer thus will decrease customer risk perception. General speak in detailed, the fact that it easy to access and use the site, including the access speed and the overall guide design and layout, as well as the information provided; requirement fulfillment refers to whether the sites handling and goods delivery in a systematic way; system accessibility refers to whether the site has been technology based or still using a traditional based, or is vulnerable to attacks; and privacy, also known as security, refers to whether the site can keep the customers information secret and payments safe (Sheng and Liu, 2010) are experience that customer want in which we can called it positive experience will lead to customer satisfaction and purchase as well as to build brand trust. 2.3.6 Quality of Information There is various definition of information. Some writers make no distinction between data and information (Wang et al., 1998) while some writers see the differences as most crucial (Tozer, 1999). Information is logically derived from theories or principles, it is an artifact. The producer of information has an intention to produce a symbolic meaning of certain entities or events, put it into a context, assign it into a pre defined meaning and then transmit the information into receiver. The producer of information expected that the receiver will capture the meaning as intended (Lillrank, 2002). Consumers search for information in their pre-purchase search process for a product or service they intend to buy thus, by providing effective information does lead to improved awareness and brand perception among consumers (Aaker and Joachimsthaler, 2000; Ha, 2002; Keller, 1998), particularly for individuals with high brand trust and high perceived risk (Duncan and Moriarty, 1998). Many online buyers indicate that their buying decisions mostly depend on the information offered online (Long Ching, 2009). Bickart and Schindler (2001) found that consumers who gathered information from online discussions namely electronic word of mouth (e-WOM) reported greater interest and intention to buy in the product than did those consumers who gathered information from the marketer-generated sources. The main reason for this is highly likely to be the trust issue as raised in a study by Sen (2008). Customized information has become more important in internet nowadays based applications due to the multitude of choices that are available on the internet (Simonson, 2005; Ha, 2002). (Ha (2002), has shown that internet users are very interested in customized information offer by the web sites be this is because mostly firms today have added value by providing appropriate information to simplify the customers decision making process (Murthi and Sarkar, 2003). In addition, the source of the information is very crucial for a message to be effective and reliable and it often depends on the receivers perception of the senders trustworthiness and expertise (Kiecker and Cowles, 2001) they also suggest that the information also must be perceived believable, competent, valuable and trustworthy for information recipients. (Robinson and Kaye, 2000), found that consumers, who relied on online sources for more information, rated the online sources as more credible than other sources, so it is important tasks for managers to provide quality information online to gain trust from customers. Meyvis and Janiszewski (2002) reveal that irrelevant and lack in quality information will weakens consumers belief in the products or services ability to deliver the benefit. Hence, whether perceived quality of information is provided and, if it is provided, the quality of customized information for customers, also highly influence the level of brand trust and custom er satisfaction on the web (Ha, 2004). 2.4 Relationship among the Variables Individuals who perceive a low risk in online buying likely make decisions more quickly and less likely to take into account aspects outside of the web site. In contrast, individuals who are more fearful will behave in a more cautious way, searching for external information that warrantees a successful buying decision to decrease uncertainty in internet purchase (Martin and Camarero, 2008). Bhatnagar et al., 2000, reported that consumers were less likely to shop online in which perceived product performance risk was high than those with low product performance risk, consumers perceived risk negatively influences their intention to purchase products online. Customer who satisfied with the security, privacy and online good experience offered by the web sites will experience lower perceived risk and will have effect on the purchase intention. (Chen and Hsin, 2008) results show that consumers perceived risk towards specific online retailer with regards to purchase intention was influence by trust. As consumer trust increases because of decreasing perceived risk will influence consumer to make purchase (Chen and Hsin, 2008). 2.5 Summary This chapter reviewed literatures on consumer perception of perceived risk towards online purchase intention in detailed. Based on the findings from literature reviews, definition conception of online purchase intention, perceived risk, security, privacy, word of mouth, brand name, good online experience and quality of information are developed. In the last part of this chapter, the relationship between independent variables, mediating variable and dependent variable are constructed. Conceptualizing definitions of variables is important in order to construct a research framework in which would be discussed in chapter 3.

Physician- Assisted Suicide Essay -- Essays Papers

Physician- Assisted Suicide What can be more personal than the decision to end one's life in its final, painful days? Physician-assisted suicide is a justifiable suicide; â€Å"self-deliverance† and a person's liberty should not be taken away. On September 15, 2001 my negative attitude toward physician-assisted suicide changed drastically. My mother's parents are deeply in love and unfortunately have become very sick. My grandma was just diagnosed with Lou Gherig's disease one year before her death. My grandpa was always depressed because my grandma was in so much pain and was miserable. She was such a loving person and my mom was upset. When my grandma researched her illness, Lou Gherig's disease she realized that she would eventually be like a vegetable. Crying softly she looked up at our whole family and said, "Please I want to have PAS as soon as I get to "that" point in my illness. I love you all so much and don't want you to watch me die like that or spend a lot of money for som ething that cannot be helped." My grandpa loved her more than anyone can love a person and visited her in the hospital everyday. She was to "that" point in her life now and he was scared. Physician-assisted suicide is a justifiable self-deliverance because it helps those in pain avoid dying miserably. No person wants to live in pain or die in pain and PAS gives patients the mercy of dying painlessly. According to Kim, PAS allows patients a speedy death in peace and dignity (170). The author asserts that for many patients the pain they endure is too much to bear. Forcing people to suffer is immoral (Kim 171). No person that is terminally ill should want to suffer or allow their family members to watch them suffer. ... ...ainlessly than suffer. Physician-assisted suicide is a justifiable "self deliverance" because it helps those in pain avoid dying miserably. Works Cited Hawkins, Gail N., ed. Physician- Assisted Suicide. San Diego: Greenhaven Press, 2002. 11-35. Kim, Clara S. Pros and Cons: Social Policy Debates of Our Time. Boston: Allyn and Bacon, 2001. 165- 182. Manning, Michael. Euthanasia and Physician- Assisted Suicide: Killing or Caring? New York: Paulist Press, 1998. 26-44. Sommerville, Margaret. Death Talk: The Case Against Euthanasia and Physician- Assisted Suicide. Quebec: McGill- Queen’s University Press, 2001. 205-217. Willke, J.C. Assisted Suicide and Euthanasia: Past and Present. Cincinnati: Hayes Publishing, 1998. 1-16. Gittleman, D.K. "Euthanasia and Physician-assisted Suicide." Southern Medical Journal. Vol. 92. 1999.

Ethics in the Automotive Repair Industry Essay -- Automobiles Transpor

Ethics in the Automotive Repair Industry â€Å"Another memorable encounter took place in San Antonio, when I pulled into a transmission repair shop. The owner test-drove the Olds with me in the pasenger seat. As we climbed a hill, the car seemed to be straining. I looked down and noted that he had one foot on the gas and the other on the brake. ‘boy, it ain't got no power at all in second gear,’ he said. ‘It's real obvious the clutches are burnt.’ His solution: rebuild the transmission for $395 to $495, ‘depending on if I can save the torque converter.’ † –totse.com A small example of the kind of things mechanics will try to do to turn a profit and swindle customers. This is just one of many stories of repair scams. The automotive industry is a legendary ethical battlefield, with mechanics and repairs shops known to try to make an extra buck or two by selling customers parts they don’t know they don’t need and overcharging them for it, and wary customers trying to balance their budget, it goes back and forth. In the end however the winner is usually the mechanic. This ethical quagmire brings us to the very roots of ethical decision making. Why is it so easy to cheat the customers in the automotive repair industry? The car is a complex machine and most people don’t even know the basics of how it works and so they can easily be taken advantage of. Although, because this is such a common occurrence people are wary of it, however, it is still very hard to determine when you are being cheated or not. During the summer last year I worked in an auto repair garage. I was not doing the complicated repairs by any means, I did more apprentice type work, helping the mechanics to do their jobs and some simple basic jobs on my o... ...isions when a customer walks through the door. Works Cited â€Å"Auto Repair Scams: An Investigation† totse.com . Online. 1 Mar. 2003. http://www.totse.com/en/bad_ideas/scams_and_rip_offs/autoscam.html. Norman, Rich. â€Å"The Truth About the Auto Repair Industry† Ford Festiva. Online. (2001) Feb 28 2003. http://www.fordfestiva.com/service/repairshops2.htm. â€Å"Auto Repair Secrets† CarInfo.com. Online. (2001). Technews Corp. 1 Mar 2003. http://www.carinfo.com/repair2.html. Honeycut, Earl D.; Glassman, Myron; Zugelder, Michael T.; and Karande, Kiram â€Å"Determinates of Ethical Behavior: A Study of Autosales People.† Journal of Business Ethics. 1.32 (July 2001) : 69-74. Eskeldson, Mark. What Auto Mechanics Don’t Want You to Know. New York: McGraw Hill. 1999. â€Å"How Car Engines Work† How Stuff Works.com. Online. 1Mar2003. http://auto.howstuffworks.com/engine.htm

1920s Fashion – Research Paper

The 1920’s fashion was a period of liberation, change, and even more importantly a movement towards the modern era. Fashion in the 1920’s varied throughout the decade but one could see the noticeable change from the previous fashion statements and eras. At the start of the decade, women began emancipating themselves from the constricting fashions by wearing more comfortable apparel.As women gained more rights and World War I forced them to become more independent, flappers came to be, mass-produced garments became available, and artistic movements increased in popularity, one can see how the fashions from the roaring twenties characterized the time and redefined womanhood. (1920s clothing 1) In the early 1920s, change advanced gradually as many women were reluctant to adopt the new styles and changes coming with the new era. From 1925 on however, the styles associated with the roaring twenties were excitedly accepted by the public and continued to characterize fashion i nto the late 1930s.Numerous years had passed since the end of World War I. After the burden of the war, and the female liberation movement, women now felt free-spirited and just simply wanted to have a little fun again. (1920’s Fashion 1) Having won the right to vote in the 1920s, women were able to break free of the traditional feminine image and behaviors previously associated with them. (The American Vision 378) Specifically, women were experiencing a greater sense of individuality and even more importantly a greater sense of independence.As new opportunities arose, women began to shed the confining clothing of the previous centuries. Corsets were forgotten and replaced with looser fitting camisoles. (1920’s Fashion 1) Designers had much more freedom of expression with the new dresses and tops of the twenties. Colorful, loud fabrics showed the joy the women felt about the end of the war and their new freedom and independence. (1920’s women fashions 1) As the 1920s came to a close, one can see how the clothes became more comfortable for women and much less constricting resulting in a slimmer silhouette for women.Thanks to Coco Chanel, the iconic flapper image most closely associated with the roaring twenties came about. The flapper and flapper image didn’t actually come to be until around 1926 and even then was only in style for about three years. Typical flappers were women who appeared to have a bold attitude and were independent women who didn’t adhere to the previously innocent housewife image. A flapper usually had a bob haircut, a shorter than average dress, a flat chest, wore tons of make-up, drank illegal alcohol, smoked with a long cigarette holder, exposed her limbs and danced the Charleston.This was a drastic change from the typical American housewife to the reckless rebel. The flapper dresses stressed above the knee hemlines and construed straight, sleek shapes. This was the first time in centuries women’ s legs were being seen in a garment. (1920s Fashion 1) Flappers loved to jazz up their costume and even their image. Many flappers’ dresses were adorned with jewels and intricate beading. The main object of the flapper image was to appear almost boyish rather than looking feminine. 1920s clothing 1) The nineteen twenties became the first century where mass produced goods really became available and made a significant impact in everyone’s lives. High fashion before the 1920s had really only been for the richer women of society who could afford such luxuries. Mass produced garments became available to more women who could afford them. Mary Pickens Brook of the Woman’s Institute transformed the fashion industry when she invented the one-hour dress. Thanks to Brook, women could now make their own dresses by following a simple sewing pattern.As it was easier for women to make dresses at home it was also easier for factories to manufacture the simple garments. This ba sic style, coupled with the increase in mass production, made fashion easily attainable to women of all income levels. The average person’s fashion sense became more sophisticated than previous eras. Recorded fashion images show after the twenties the fashions of ordinary women and what they typically wore in contrast to just the clothing of the rich. Styles at all levels now were being heavily influenced by the newly portrayed movie stars.Regular people could now see the movie star’s fashion and make their own renditions of it to create an ever changing style. (1920s Fashion 1) Art had a particularly remarkable influence over the 1920’s clothing. Crazy and bright fabrics were becoming more and more prominent throughout the decade as opposed to the blacks, grays, and neutrals of the past years. Designers also started playing around with geometric patterns and shapes. (1920’s clothing 1) Lighter, brighter, and shorter became the new expectations of clothin g in the 1920’s, especially the dresses.Fashion designers started to become more daring and use numerous fabric colors, textures, and patterns in their line of clothing. Ravishing coordinated and accessorized outfits were a must have for the ladies of nineteen twenties. Hats, shoes, stockings, handbags, dresses, and jewelry all came together in perfect harmony to create a unique an elegant style not previously seen in earlier decades. (1920’s women fashions 1) Influences from the 1920s fashions decade can still be found in many of today’s present trends. For starters, women could now find the same looks in high-priced boutiques as they could in discount retailers.Cardigan jackets and sweaters, first worn in the 1920s have become staple items in today’s fashion industry. Even the style of the bob hair cut has become a classic style nowadays. The fashion of the nineteen twenties was the beginning of change and the love of fashion that numerous people share today. As a result of liberation and artistic movements, mass-production, and flappers one can see how the nineteen twenties fashion era began shaping the fashion industry into one of the biggest industries known today.

Ponyo on the Cliff by the Sea: A better version of The Little Mermaid Essay

Ponyo on the driblet by the sea, written, directed and animated by Hayao Miyazaki, in the year 2009 was an animated video aimed at young audiences and their p bents. He excessivelyk Hans Christian Andersens short tommyrot The lowly Mermaid as a blueprint for portraying this poetic, risky work u render adorable pictures with fire and impressive studyline to attract audiences.I would person every(prenominal)y flip over the word picture Ponyo on the decrease by the sea as an improved interpretation of Andersens The Little Mermaid because Miyazaki had introduced a lot of new elements to flip the boloney look much surviveent and interesting by requireing the electric current preferences of tikerens. In this ikon, Miyazaki has not however described the delight between pot and nation, simply he has also highlighted the relation institutionalise between creatures and people using a aboveboard story line.Gener onlyy, I would perceive Ponyo on the driblet by the Sea as a great animated video because it contains discordant outstanding features such as simple tho taking story, visually harmonic animated pictures which are far die compared to other animated movies released recently and the medicine in the movie is quite beautiful touching peoples soul. In the following part of the essay, I am going to describe how Miyazaki success seriousy captivate the audiences likenesses with his new movie Ponyo on the Cliff by the Sea.There is a huge difference between the Hans Christian Andersens story The Little Mermaid and the Miyazakis movie Ponyo on the Cliff by the Sea. In the Andersens The Little Mermaid, there were so m whatsoever children who got upset on her demise and her infatuation towards the prince. While twinge with great pain, she drank the potion and the Little Mermaid lost her patois in exchange for her tongue, which was considered as the approximately beautiful part of the story, but inactive her sacrifice could not halt the princes manage.At last, her body turned into form bubbles and it never existed again. According to Robinson, the storys agony and tragedy actually loses the peoples heart (Robinson). Such a poor story employ to break the childrens dreams. However, I would consider Hayao Miyazakis movie Ponyo on the Cliff by the Sea as an ameliorated story of The Little Mermaid because he or so modified the ending of the story and introduced a lot of exciting elements to ca-ca the story much closely relate with childrens preferences.Miyazaki has skeletal several wily scenes approximately the main record daughter Ponyo, such as eating noodles with her rooter Sosuke and playing around with her pinky sisters. These scenes attracted the current generation of young audiences and made them perch in grapple into this adorable character and hence got them emotionally attached towards the movie. In addition to that, the finish of the movie was slightly changed that the Ponyo gets transfor med into a little misfire from a fish, so that she sack be with Sosuke forever and it can be considered as one of the major difference when compared to the climax of The Little Mermaids.Therefore, I would personally consider the happy ending, the way of presentation and depict characters as major elements making Ponyo on the Cliff by the Sea stop than The Little Mermaid. People regard Ponyo on the Cliff by the Sea, not precisely as a better version of The Little Mermaid, but also consider it as a great liveliness movie due to its simple and attractive storyline. Although there are people who tap that the story sounds weird, and like many of Miyazakis previous claims, Ponyo is also written from a childs perspective and with a childs sense of system of logic (Rodriguez).Miyazaki has raised the complexity of the movies stand to a higher level, alter both children and adults to intend and enjoy. The audiences are provided with trey ways to observe the main theme of the st ory, which is the love between people, families, and creatures. First the audiences could tint the love and the kindred between Ponyo and her amaze Fujimoto. In the story, their relationship is not so well due to the busy scroll of Fujimoto, which reduced the time spent by him to understand his daughters and vice-versa.As her puzzle was also busy and hardly available at legal residence, Ponyo had very less time for interacting with her parents. nevertheless though Fujimoto tried his best to necessitate care of Ponyo, such as providing clean-cut food and taking them out for sightsee at the sea, she didnt care such(prenominal) about her fathers olfactionings. The only thing that she precious to do was to get away from her father. What Ponyo did was immature and completely understandable, because she was in effect(p) a 5 year-old girl at that time.But I believe that Miyazaki valued to stress the issue that there does exist children who are bound do the same thing with th eir parents as well, and he wanted the young audiences to understand that whatever their parents are doing is only for the love they have towards their children. Secondly, the audiences may notice how Sosuke loved his mother. Although his father employ to leave him and his mother at home while going for fishing, he tangibleized how to take in force(p) care of his mother and carry the responsibilities of the family as a whole.I do remember a scene, when Sosukes father called to apologize for not attack back for dinner which left Sosukes mother battle crying about that. At that time, Sosukes passes her a napkin, consoling her not to get sad about that. Sosuke doesnt know the reason for her mother world upset, but his actions manufacture the second typewrite of love, which indicates how the younger generation shows their love towards their parents. in conclusion Miyazaki wanted to express the pure love between the main characters, Ponyo and Sosuke to the audiences as the ter zetto kind of love. unmatched of the scenes comprised of a streamlet that Nereus had given to Sosuke. Without anybodys help, any ship to drive, and any lights to walk in the tunnel, Sosuke builds his heroism to take care of Ponyo, the one whom he loves a lot and he overcomes all the hurdles that come in his way. These scenes invigorate me to think about the children of this era.It is common that children would cry and call for their parents when they encounter difficult situations however, disdain the worry about his mothers disappearance at that moment, Sosuke tactfully handled all these challenges physically and mentally encouraging Ponyo too to be strong. Therefore, I personally think that the act of the 5 year-old boy, Sosuke should be highly appreciated because it is really not an roaring task for a normal child to either handle or finish it. The only reason why Sosuke could do it is all because of the love he had towards Ponyo, which gave him the provide to raise his c ourage to get through all the challenges.The factors that decide whether an animated movie was successful or not doesnt purely depend on the storyline or content that the director wants to emphasize, but it also depends on the way the movie was filmed that embellishes the movie with eye-catchy and enthralling features. When compared with the Disney film The Little Mermaid, Ponyo on the Cliff by the Sea didnt involve any Computer-Generated Imagery (CGI) work, which meant that the whole film was drawn by animators, and this further heightens the films natural characteristics.In Miyazakis fertile imagination, the ordinary and magical worlds blend into each other both are full of marvels (Young). Young adds that Miyazakis movie provided softer and more realistic pictures to the audiences as all the things were hand-made. For example, I would personally consider the sea to be the most fantastic part of the movie. Miyazaki used his abundant imaginations in transforming the sea into a li ving character that can represent the mind of Ponyos father Fujimoto.One of the scenes is that, Fujimoto uses his magic to transform the sea into a living creature to chase Ponyo, but the sea couldnt catch her and it ferociously outbursted onto the land. In addition to the much hyped imaginative scenes, Miyazaki had asked Joe Hisaishi to compose the background music for the movie. The movie became additionally attractive, as Hisaishi had used children to sing all the songs. Hence, these modifiedties made Ponyo on the Cliff by the Sea so special that it induced people to come and enjoy.In summary, Ponyo on the Cliff by the Sea possesses nice elements for organism considered as a great animated movie. First of all, being structured similar to the traditional news report The Little Mermaid, Miyazakis movie is more appreciated by the audiences of this era as it had a better climax than the story and the more updated elements are provided to meet the expectations and interests of child ren. Secondly, the complexity of the movie initiates audiences to deeply think about how people should interpret love and relationship between people, families, or even lovers.Thirdly, with the comprehension of more animated pictures and intoxicated music, audiences tangle emotionally attached to the movie, trying to feel the happiness and sadness of the characters in the movie. steady though there are people criticizing the movie, but I believe that it has already qualified as a good animation movie because Miyazaki has designed it to vex approachable by both adults and children. I personally feel that people can get inspired by the love of the story, trying to practice it in the real world, and very soon the society get out reverse more harmonious.People would become friendlier to each other, making the world a better place to live on. whole caboodle Cited Robinson, Tasha. Ponyo. 13 Aug. 2009. The Onion Inc. A. V. Club. 2 may 2010 . Rodriguez, Rene. Review Ponyo. 14 Aug 2009. The Miami Herald. Miami Herald Media Co. 02 may 2010 . Young, Deborah. Film Review Ponyo on the Cliff by the Sea. 30 Aug. 2008. The Hollywood Reporter. 2 May 2010. .