Markets Essay Example | Topics and Well Written Essays - 750 words

Markets - Essay Example And the effective predator will come prepared. Don't be shy about peering into hidden corners. You might see my friends there and my friends have the power. We have purchasing power and our conversations will be heard. After all, the whole idea of marketing is to sell a product. Bottom line. Sell a product. You can have your ideals now, or a hundred years ago, or since, sales figures will still be the bottom line. It's nice that you can iconolize a product, but its not that simple. Even with the Internet, hyper cybernation, and the click track repeating the mantra of "Isn't That Special", there are still the main components of product quality, delivery date, and price. These are the qualities that the product will live or die by, not some word of mouth or over blogged innuendo. The million-dollar web site doesn't work anymore, it never did. With the technology available, web sites are an afterthought. The idea is in the communication, and the idea needs to remain crystal clear. The idea needs a clear channel of communication. The idea is to deliver a product that works when you say it will work, and someone that can afford to pay for it. Your Ipod needs to work as advertised and you need a guarantee that the cell phone you just bought will work in the area where you live. Then, and only then, will the talk become as cheap as the time spent talking. The vehicle to transmit that talk Priceless. Even at its worst, our newfound c... Well, DUH! The ability to communicate instantly and intimately is one of the most interesting aspects of any relationship. But, it does not preclude a trade show. It does not make humor obsolete. By the way, I happen to like the glitz and glare of a three-dimensional romp with like-minded competitors. And there are some pretty amusing sitcoms. I wish I could trust the world of high definition flat screen electronics, but it just doesn't have enough texture. Global business won't be accepted through a Pepsi commercial at the Super Bowl and it won't be accessed through the million dollar corporate web site I gaze at 9 hours a day. If the corporate website is a dinosaur, then TV sitcoms can't be far behind. and trade shows are as irrelevant as last week's laundry. The ability to spoonfeed the public with a one size fits all mentality has certainly gone the way of the bow and arrow. Just because your conversation is interesting and more entertaining than 'I Love Lucy', it still does not require me to spend a lot of time with it. We need to measure the quality of our time and factor that into our equation for brand recognition. Our newfound conversations would be unequaled in length. And anyway, this is about getting in touch. It's nice and it's interesting, but this short conversation with you just doesn't make the payment on my BMW. As markets, as workers, both of us are sick to death of getting our information by remote control. Why do we need faceless annual reports and third-hand market research studies to introduce us to each other These are the statements of a desperate, whining man running into the open, welcome arms of defeat. Technology has a way of doing that. A way of beating you